Lionel Messi wins fight to trademark his surname

Lionel Messi wins fight to trademark his surname
Messi is one of the best players of all time. Source: GETTY IMAGES
2 Min Read

Daily US Times: The EU’s top court has ruled that football superstar Lionel Messi can register his name as a trademark after a nine-year legal battle.

An appeal from Spanish cycling company Massi and the EU’s intellectual property office, EUIPO was dismissed by the European Court of Justice.

The Barcelona star first applied to trademark his surname as a sportswear brand in 2011, but Massi argued the similarity between their logos would cause confusion.

The European Court of Justice (ECJ) said that the Messi’s reputation as a football star could be taken into account when weighing up whether the public would be able to tell the difference between the two brands.

In doing so, it upheld a ruling by the EU’s General Court in 2018 that the Barcelona star was too well known for confusion to arise.

Massi, which sells cycle equipment and clothing, was successful in its initial challenge to the Barcelona striker’s application, but the company lost out when Lionel Messi brought an appeal to the General Court, which ruled in his favour.

The 33-year-old Messi who wears the number 10 shirt, has been crowned world football player of the year a record six times and is the world’s highest-paid soccer player, according to Forbes. It puts his total earnings for 2020 at $126m (£97m).

He made headlines on August by sending a fax to his club declaring his intention to leave.

But when his club responded by insisting that any team that took him on would have to honour a £624m (€700m) release clause, he changed his mind, saying he did not want to face “the club I love” in court.

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