Daily US Times: Streaming giant Netflix is trialling a crackdown on password sharing.
Some Netflix users have reported seeing a screen saying, “If you don’t live with the owner of this account, you need your own account to keep watching.”
“This test is designed to help ensure that people using Netflix accounts are authorised to do so,” a spokesperson from the company told the BBC.
A decision has yet to be made as to whether Netflix will roll this out across its network.
In the trial, users can verify they are allowed to access the account by a code, sent via email or text.
Netflix is trying to crack down on ineligible users, though it is not clear how many people use the platform against their terms of service.
Streaming platforms, including Netflix, Amazon Prime, Disney+ and HBO Go allow users to create multiple profiles within the account, but the terms and conditions specify they are meant to be used by people in the household.
Reed Hastings, Netflix co-founder and chief executive, said During a 2016 webcast: “Password sharing is something you have to learn to live with, because there’s so much legitimate password sharing, like you sharing with your spouse, with your kids, so there’s no bright line, and we’re doing fine as is.”
Netflix’s chief product officer Greg Peters said in October 2019 that the company was looking at the issue of password sharing, but said it had no “big plans to announce at this time in terms of doing something differently there”.
Netflix gained almost 37 million new subscribers in last year and now has more than 200 million subscribers across the world.
An increase of prices, a global coronavirus lockdown and shows such as Tiger King and The Queen’s Gambit saw Netflix report nearly $25bn in revenue and almost $2.8bn in profit.
You may read: India also has eyes on big tech companies