The Great British Bake Off star John Whaite has explained why he’s returned to OnlyFans after previously quitting the adult platform.

John, 35, first started his side hustle in 2022 but quit just a year later after suggesting that he thought his boundaries were being crossed. “The more I was on it, the more money I was making, the more I was willing to give more. I had to be in control of that behaviour and say, ‘Nope, stop this now, before it goes too far.’ I regret it deeply,” the Strictly Come Dancing star told Attitude at the time.

Last month, however, John made a grand return to the site, offering “solo” or “collaborative” content under the name Johnny Boy, from £10 subscriptions per month or £27 for a three-month package.

On Instagram, the Lorraine resident chef explained why he’d restarted making adult content after his previous regrets, and hinted that he wouldn’t hold back this time after quitting TV for good. Alongside a photo of himself in just a pair of low-hanging swimming trunks, he wrote: “I’ve had a lot of DMs about why I’ve re-joined OnlyFans, when I regretted it last time.”

“Firstly, I think it’s important to remember that who we are, or at least little parts of us, can change. I for one don’t want to live my life stuck in a steadfast template that restricts my next move. Secondly, I enjoy performance. I enjoy being a show off. I enjoy building my body and celebrating the results. That’s not for everyone, and that’s ok – if you don’t like meat just walk on by the butcher’s shop,” he wrote alongside a laughing emoji.

The former This Morning star added: “Last time being on OF didn’t gel with my role on daytime television. But I quit the TV industry 18 months ago and haven’t looked back. I had an incredible 12-year-long career and achieved some extraordinary milestones that I’ll proudly take with me to the grave. I loved it (mostly) while it lasted, and made some wonderful friendships which I’ll cherish, but that river, for me, had run dry. It didn’t set me alight anymore.”

John explained that his career now revolves around business, sharing: “Since launching @ruffpuffbrownies and seeing how successful an enterprise can be with nurture and care, I’ve learned about business – creativity, marketing, overheads, margins – all sorts of things that were once alien to me.

“I’m treating my OF career as precisely that – business. It cycles money into the economy, it puts food on my table, it gives some people a little bit of cheeky joy – it’s a service. If it’s not for you, simply pass it by, and know that I’ll always be using this platform for food, humour, and little glimpses into my life.

The BBC star concluded: “We’ll all be dead, buried and long forgotten one day, so I’m grabbing the bull by the horns and living this one shot at life to the fullest. And if you want to judge, go ahead, I won’t stop you. Our worlds may be slightly different but neither of us have fallen off them…yet.”

In the comment section, one fan asked: “Have you split up from your lovely husband?” John, who’s been engaged to Paul Atkins since 2017, shared: “Absolutely not. He’s here by my side the whole way.”

He also received support from fellow stars, with comedian Ellie Taylor writing: “Big fan of both your brownies and your buns,” while John’s fellow Strictly star Michelle Visage encouraged: “You do you baby.”

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