Daily US Times: Earlier this week, T-Mobile CEO Mike Sievert tweeted “Bye-bye Tucker Carlson!”, in response to consumers who criticized the advertisers on Carlson’s show.
T-Mobile CEO said on Twitter that the company hasn’t bought any air time on “Tucker Carlson Tonight” for “about a month, and we won’t be in the future, either.”
Tucker Carlson – one of top Fox News opinion show hosts – has once again become a target of critics and a no-go zone for some advertisers. Liberal groups have called out Carlson’s advertisers and encouraged customers to take action.
Carlson’s comments about the Black Lives Matter movement started the outrage. On Monday night, Carlson said: “This may be a lot of things, this moment we’re living through, but it is definitely not about black lives.”
“Remember that when they come for you, and at this rate, they will.”
Nearly 100% of Carlson’s audience are white and many people heard the host telling his audience was black-people-are-coming-for-you.
Fox came out with a statement in the next day attempting to clarify: “Tucker’s warning about ‘when they come for you’ was clearly referring to Democratic leaders and inner city politicians.”
Advocacy group Media Matters has opposed with Fox. The group re-shared a list it keeps of Carlson’s sponsors. Sievert from T-Mobile spoke out on Tuesday, while Papa John’s Pizza said on Wednesday it would halt future advertising.
CNN reported citing sources inside Fox that The latest ad boycott effort has caused new headaches inside Fox. It is unclear if the impact is more or less significant than past campaigns against Carlson.
At this point, many large national brands avoid Carlson’s 8 p.m. talk show. The show is among the highest-rated shows on cable television, which would normally make it an attractive place to run ads.
Carlson’s right-wing commentaries about immigration caused a pressure campaign by liberal activists and led many advertisers to retreat in late 2018.
According to data from iSpot, an ad measurement firm, the show has relatively few big-name advertisers at this point.
Between June 1 and 10, Carlson’s biggest sponsor by far was MyPillow, a brand closely aligned with Fox News as a whole. The company ran 120 spots on Carlson’s show, while the next biggest advertiser, Relaxium, ran 28 spots.
The third most frequent advertiser was Fox News itself, with promos for other shows, followed by Fox Nation, with promos for the company’s streaming service.
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